In the bustling food scene of Pakistan, a homegrown success story has been capturing hearts and taste buds nationwide. Crumble Pakistan, often affectionately called “cookiyan” by its loyal fans, has emerged as a viral sensation with its decadent, freshly baked cookies. What makes this brand particularly remarkable is its humble beginnings in a university dorm room at Ghulam Ishaq Khan Institute (GIKI) and its subsequent expansion across major Pakistani cities. Unlike its similarly-named international counterpart, Crumbl Cookies from the UAE/USA, Crumble Pakistan represents local entrepreneurial spirit at its finest—proving that big dreams can start from small beginnings and evolve into nationwide phenomena.
Crumble Cookies’ Menu:
The Crumble menu is a love letter to cookie lovers. Dive into our iconic classics or chase the thrill of our exclusive, for-a-limited-time-only flavors. Every box is packed with fresh-baked perfection, ready to be warmed up for that just-out-of-the-oven magic.
Signature Cookie Selection:
Crumble’s menu features an enticing array of cookies that balance classic favorites with innovative creations. While their full flavor roster includes seasonal and limited edition options, some standout signatures include:
- Classic Chocolate Chip: Their signature offering featuring premium chocolate chips with golden, buttery crisp edges and a chewy center
- Variety of gourmet flavors that rotate regularly to keep the menu exciting
Each cookie is characterized by its generous size, premium ingredients, and perfect texture balance between chewy centers and crisp edges. As described on their website:
“Each cookie delivers melty, gooey chocolate paired with golden, buttery crisp edges”.
Limited Edition Strategy, Creating Urgency and Excitement:
One of Crumble’s most effective marketing strategies has been their limited edition cookies available for brief periods. This approach:
- Creates scarcity and urgency among customers
- Encourages repeat purchases to try new flavors before they disappear
- Generates social media buzz as customers share reviews of the latest offerings
- Builds anticipation for what new cookie flavors will appear next
This strategy has proven highly successful for cookie brands generally, with the approach driving what one analysis called “appointment television” style excitement, where “you had to show up each week or miss your chance”.
Crumble’s Cookies “cookiyan” Experience at a Glance
| Aspect | Description | Customer Benefit |
|---|---|---|
| Freshness | Baked to order | Always fresh, just-out-of-the-oven quality |
| Packaging | Beautiful, gift-ready boxes | Perfect for sharing and gifting |
| Sizing | Box of 4 or Box of 8 options | Suitable for personal treats or sharing |
| Texture | Crispy edges with chewy centers | Perfect balance in every bite |
| Serving Tip | Warm for 8 seconds before eating | Restores fresh-baked magic instantly |
The Crumble Story: From Dorm Room to National Presence:
The Crumble Pakistan —from its inspiring origin story to its strategic expansion, mouthwatering menu, and the marketing genius behind its limited edition cookies that keep customers coming back for more.
Humble Beginnings at GIKI:
The Crumble journey began not in a corporate boardroom, but in the dorm rooms of GIKI Islamabad, where a passion for baking transformed into something far greater. Initially, it was nothing more than a humble countertop display on the university premises, where the founders sold cookies to cover university expenses. In no time, these soon-to-be-famous Crumble cookies ( COOKIYAN ) started gaining attention from students, teachers, and staff at GIKI.
The operation began at home, with everyone pitching in to make Crumble what it is today. As founder, Agha Abdullah reflected on LinkedIn:
“Two years ago, we were sitting in a dorm room at GIKI, trying to sell a few cookies to cover university expenses, having no idea where it would lead. With the help of Allah, and a whole lot of moments where things just somehow fell into place, this turned into something real”.
Strategic Expansion Across Pakistan:
As demand for their scrumptious cookies grew, the founders decided to transform their little cookie bakery into a formal business startup. They took a leap of faith and began their venture in the bustling commercial center at Chaklala Scheme 3, Rawalpindi—the moment Crumble was officially born.
The expansion has been strategic and impressive:
- Multiple branches across Islamabad and Rawalpindi.
- Six branches have been established in the Twin Cities alone.
- Rawalpindi branches Curmble scheme-3, Crumble Bahria, Crumble Saddar.
- Islamabad branches Crumble – F11, Crumble – Blue Area, Crumble – 1-8.
- Latest expansions to Lahore.
- Lahore branches MM Alam, Crumble Johar Town, Lake City, DHA.
Crumble Pakistan now caters to a wide sweet-tooth customer base with its nationwide delivery, bringing its gourmet cookies to every corner of the country.
How Crumble Went Viral?
Social Media Strategy:
While the search results don’t detail Crumble Pakistan’s specific social media tactics, we can look to successful dessert brands generally for insights into effective approaches. The famously viral Crumbl Cookies brand (a different company) demonstrates the power of social media with their 30-plus person social media team that has helped them amass “well over 10 million cross-platform followers”. Key elements include:
- Mouth-watering visual content that showcases the products
- Strategic platform focus, particularly on visually-driven platforms like Instagram and TikTok
- User-generated content that builds community and authenticity
- Behind-the-scenes glimpses that humanize the brand
Creating Cultural Connection:
The brand’s local name, “cookiyan,” reflects an important cultural connection with Pakistani consumers. This organic nickname demonstrates how the brand has been embraced by local culture and language. They are creating a sense of familiarity and affection that goes beyond a corporate brand name.
Crumble ‘Cookiyan’ Near Me: Where to Get Fresh Cookies:
When you search for “Crumble near me,” you’re likely looking for a physical branch in Islamabad, Rawalpindi, or the newly launched Lahore location. While enjoying a fresh, warm cookie from their store is a fantastic experience, the great news is that you don’t need to live near a branch to satisfy your craving. Crumble Pakistan offers nationwide shipping. Delivering their iconic boxes of Classic Chocolate Chip, decadent Lotus Lava, and viral limited-edition flavors like Kunafa Double Chocolate right to your doorstep across the country. So whether you’re nearby or in another city, you can always get your crumble cookies near you.
Never Stress Over Gifting Again: Let Crumble Handle It:
Crumble has done it again, revolutionizing the art of giving with their uniquely simple gifting solution. They’ve taken the stress out of finding the perfect present. They turn a box of cookies into a heartfelt experience that’s just a few clicks away.
Looking for the perfect, hassle-free gift? Crumble cookies are an ideal choice to send as a sweet surprise to loved ones, making any occasion special. The brand makes gifting effortless. Simply place your order, and you can add a custom gift note to personalize your present with a heartfelt message. Beyond personal gifting, Crumble also excels at Corporate Gifting, offering a delicious way to appreciate employees or impress clients. With beautiful packaging and nationwide delivery, it’s more than just a treat. It’s a thoughtful gesture delivered conveniently to their door.
Frequently Asked Questions About Crumble Pakistan:
You can store Crumble cookies in an airtight container where they will remain fresh for up to 10 days. For the ultimate experience, warm them in a microwave for 8-10 seconds until they become gooey—this restores that fresh-from-the-oven magic.
Crumble cookies contain several common allergens, including dairy, eggs, wheat, walnuts, peanuts, and hazelnuts. The company notes that “all of these ingredients are processed in shared equipment,” so those with severe allergies to any of these ingredients should avoid their products as they’re “not an allergy-free cookie bakery“.
Orders are typically dispatched the next working day after placement. Delivery then takes approximately 3-7 working days, depending on your city and region. Note that orders placed on weekends are dispatched on Monday. No deliveries occur on Sundays.
If the recipient isn’t available, the courier will typically make a reattempt. In case of address issues, the Crumble team will contact you to obtain the correct details. If there’s no response within 3 days, the order will be automatically canceled. So ensure your shipping information is accurate.
Crumble Pakistan is a homegrown Pakistani brand that began at GIKI University, while Crumbl is an international chain that started in the United States. Though they share similar names and products, they are completely separate companies with different ownership, recipes, and brand identities.
The Future of Crumble Pakistan:
As Crumble continues its expansion into Lahore and potentially beyond. The brand represents more than just cookies—it’s a testament to Pakistani entrepreneurial spirit. From dorm room dreams to multi-city presence, their journey inspires aspiring entrepreneurs across the country.
Crumble Pakistan is well-positioned to continue its growth while maintaining the essence of what made it special from the start.
Spreading happiness, one cookie at a time.
For the latest flavors, limited edition releases, and delivery information, follow Crumble Pakistan on their social media channels or visit their official website.
