Shanghai (China) hosted a dazzling light show featuring drone marketing. That illuminated the night sky with stunning patterns and designs, a scannable QR code.
The light show was the creation of a massive QR code. It lit up by drones symbolizing China’s thriving digital economy, consumer culture, and future marketing.
QR codes play a vital role in China. Being utilized for various purposes like adding friends on messaging apps, making payments, and donating to charities.
The illuminated QR code functioned as a flying billboard during the light show. Bilibili, a Chinese video-streaming company has organized this to market their video game.
Bilibili, a popular Chinese video-sharing and streaming site, used 1,500 computer-controlled drones to create a scannable QR code in the sky above Shanghai.
The illuminated image was part of a two-minute light show celebrating the first anniversary of the China release of Princess Connect! Re: Dive, a Japanese role-playing video game.
Additionally, these drone formations showcase in a video game, featuring game characters and a “happy birthday” message.
This scannable QR code leads to a download page for the video game, maintaining its interactive nature.
The light show unveiled and demonstrated the innovative and revolutionary use of technology and drone marketing. It emphasized the significance of scannable QR codes in China’s digital landscape and the future of marketing.
